Let’s be honest, fashion hasn’t exactly made it easy for plus-size women to build a wardrobe they love. Walk into a store or scroll through a mainstream website, and chances are, the options stop at a size 14 or maybe a 16 if you're lucky. If you’re above that? You're often left with two choices: shop fast fashion or go without.
This lack of options isn’t just frustrating, it’s a systemic problem. And it’s one that brands like Cherry Bobbins are committed to solving, not just for style’s sake but for sustainability too.
When the only option is fast fashion
Fast fashion giants have long filled the gap left by other fashion brands. They're often the only brands offering trendy pieces above a size 16 and for plus-size shoppers, that means being boxed into a cycle of low-quality clothing, poor fits and styles that don’t last.
It’s not that plus-size women want to support fast fashion, it's that they’ve been given no alternatives. When ethical or sustainable brands stop their size range at a 14 or treat curve sizing as an afterthought, it leaves an entire demographic excluded from the slow fashion movement.
The sustainability double standard
Plus-size women are often left out of the sustainability conversation altogether. They're told to "buy less and invest in timeless staples", yet very few brands make high-quality, size-inclusive pieces in the first place.
This double standard isn’t fair and it reinforces the idea that conscious fashion is only for a certain body type or size. But fashion shouldn’t be exclusive. It shouldn’t ask women to choose between ethics and fit.
Why Cherry Bobbins is doing things differently
At Cherry Bobbins, we believe that true sustainability includes everyone. That means designing timeless, well-made garments that fit beautifully on a wide range of bodies, not just stopping at a size 14 and calling it a day.
We don’t treat inclusive sizing as an afterthought or a “special collection.” It’s the standard. Because everyone, regardless of size deserves access to thoughtfully made clothing that lasts longer, fits properly and doesn’t end up in landfill after two wears.
By offering quality, size-inclusive options, we’re giving plus-size women a way to opt out of the fast fashion trap. We're saying, you don't have to settle. You deserve clothes that reflect your style, your values, and your body all at the same time.
It’s about more than fashion
When plus-size women are given limited clothing choices, it affects more than just their wardrobe. It impacts self-esteem, personal expression and how included they feel. By expanding the size range and focusing on sustainability, brands aren’t just selling clothes, they’re reshaping what inclusion looks like.
Fashion is powerful. It can make people feel seen, respected and confident. That power shouldn’t be reserved for a select few.
The future is inclusive and intentional
The future of fashion must be both size-inclusive and sustainable. Brands need to stop treating inclusive sizing as a bonus feature and start recognising it as essential. That’s what Cherry Bobbins stands for: a world where every woman, in every size, can find timeless staples she feels great in, without compromising her values or the planet.
Because sustainability isn’t truly sustainable unless it’s built for every body.