Meet Cherisse Kofod, aka Cherry Bobbins, a self-confessed online shopping addict and fashionista. 

After working 15 years in the fashion & FMCG industries, for the likes of Net-a-Porter, YOOX and CASETiFY, she has stepped out on her own to realise a life-long dream. 

Cherry Bobbins was first conceptualised due to a personal struggle to find clothing that fits BBBs (boobs, bellies & bums). The final push to create the brand came in early 2023, whilst organising a branding campaign, Cherisse realised the lack of size-inclusive brands willing to lend clothes to plus size models. 

After more than a year of designing, product development & testing, she hopes Cherry Bobbins can finally fill the gap for size-inclusive, tailored clothes for curves and plus sizes.

"Clothing should be the expression of ones personality and style. People should not be restricted by social barriers or what others think is appropriate for your age, gender or size. I will continue working on building this brand to help others find clothing that fits and truly represents them."