In the world of fashion, “size inclusivity” has become a bit of a buzzword and while it’s exciting to see more brands joining the movement, there’s still a lot of confusion about what it actually means. At Cherry Bobbins, we believe size inclusivity isn’t just a trend, it’s a commitment to designing for every body. But along the way, we’ve noticed some persistent myths that need debunking.

Here are six common misconceptions about size-inclusive fashion and the truth behind them:

1. Size-inclusive means “plus-size only”

This is one of the biggest misunderstandings. When people hear “size-inclusive,” they often think a brand caters only to plus-size customers. In reality, size inclusivity means offering a full size range that fits standard, mid and plus sizes, whilst making sure each piece is designed to flatter all body types. It’s not about focusing on one group over another, it’s about showing up for everyone.

2. You can just scale up (or down) a standard pattern

If only it were that easy! Bodies aren’t identical across sizes as proportions, curves and fit points shift. True size-inclusive design takes intention and a lot of product testing. It means creating patterns for different body shapes, testing them on actual humans (not just mannequins) and making thoughtful adjustments so that a size 6 and a size 24 both feel amazing in the same dress.

3. Inclusive fashion isn’t stylish or trendy

There’s a lingering belief that size-inclusive or extended-size clothing is plain, boxy or uninspired. That’s because, for years, the fashion industry treated anything outside the “standard” size range as an afterthought. But things are changing. Today’s inclusive brands (including Cherry Bobbins) are proving that you don’t have to compromise on style just to find your size.

4. “There’s no demand for extended sizing”

We hear this one a lot from brands that simply don’t want to invest in inclusivity. But here’s the truth: there’s huge demand. Women sized 16 and up make up a significant portion of the population and they’re often the ones left out of mainstream fashion. The issue isn’t demand, it’s supply.

5. It’s too expensive or difficult to do

Creating a size-inclusive line does take more work. More patterns, more fittings and more inventory planning. But that doesn’t mean it’s impossible or not worth it. If small, independent brands can commit to inclusive sizing, bigger companies can too. It just takes prioritisation and a willingness to change, not excuses.

6. It’s only about the numbers on the tag

Offering a wide size range is just the beginning. Real inclusivity means showing diverse models in marketing, making your stores and websites accessible and using language that makes all customers feel welcomed. It’s about building a fashion experience that’s empowering, not exclusionary.

Discover our size-inclusive range, made for every body HERE.